Built in 1972, before the personal computer, the Internet, or cell phones were ever dreamed of, Kings Island reached the guests through traditional advertising and marketing methods. However, in 2014 its management decided to establish and leverage digital technology to provide guests a more personalized, engaging and fun experience on every visit.
Deep Blue Communications designed, installed and continues to service a state-of-the-art WiFi network for both guests and back-house. This network utilized 126 Ruckus access points to cover the over 364 acre amusement and water park.
Once WiFi for the amusement park was attained, mobile marketing company TE2 provided a platform for real time, relevant coupons and promotions; show and event notifications; mobile ticket, meal and retail purchase; way-finding, ride wait times and general trip planning.