Category: Retail WiFi

Are Retailers Ready for the Tsunami of Smartphones?

Numbers That Require Rethinking Retail WiFi Solutions No consumer technology has ever experienced the incredible growth of today’s smartphone industry. Over 50% of the U.S. population owns smartphones and two thirds of those will use their devices while visiting retail stores. Customer behavior, the way consumers shop, is changing thanks to the immediate access to information…
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Retail WiFi Benefits Customers and Businesses

Retail WiFi may bring to mind businesses like Starbucks or McDonalds, which have been offering free WiFi access to their customers has become common place. In 2010 when Starbucks made the decision to offer free WiFi service to all of their customers, they changed the role of retail WiFi. Today, customers are more comfortable with…
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Retail WiFi Analytics, the Brick and Mortar Advantage

In the face of growing competition, retailers have to decide if they will offer WiFi to their customers. It is a decision that almost every retail business owner will consider in the near future. Shoppers are already using their mobile devices to get price comparisons and product reviews while browsing store isles. It is safe…
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Retailer WiFi: Added Public Network Means New Challenges

As retailers add “free WiFi” to their mobile marketing strategy, they create a situation where their previously private wireless network, used exclusively for store operations, now has to accommodate the public. This can create serious performance challenges for both proprietary devices, used to increase store productivity, and for customer expectations of speed and security.Before a…
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